Project Highlights

A regional online bank applied Python based machine learning to account holders in its Reward Program, helping to identify accounts “gaming” the system, predict activity and high-probability loan defaults, and keep customers informed of their Rewards eligibility.

Benefits

• Improved customer experiences by enabling transparency, on-demand access to the Rewards Program, and real-time notification of rewards
• Reduced rate of defaulting using proactive communication approach with customers identified as highly likely to default
• Increased the bank’s competitiveness in the market of FinTechs.